Kook king
Kook King is a vibrant fast food delivery app designed for ease of use and tailored to a young, dynamic audience. With its bright orange branding and intuitive interface, Kook King makes ordering your favorite meals quick and enjoyable, setting a new standard in the fast food delivery market.
Branding, 3d Modeling
Project Overview
Project Overview
The primary objective of the Kook King project was to create a fast food delivery app that stands out in a competitive market by focusing on ease of use and appealing to a young demographic.
Spoiler Alert
This is not a successful startup story. However, it highlights the importance of early Product Discovery in guiding startups to re-evaluate and pivot their strategies by addressing the right concerns.
Research
Research
The research phase involved studying the fast food delivery market, analyzing competitors, and understanding the preferences and behaviors of the target audience. Concept development centered on creating a dynamic brand that is both fun and functional, with a strong emphasis on ease of use.
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Survey on Delivery Preferences
We wanted to find out how people use other delivery platforms. Our survey revealed that one service was very popular because they mailed promotions regularly.
Stakeholder and Investor Feedback
After a workshop and crafting a Lean Business Canvas with stakeholders, I learned our main edge was a deal with the trading federation, giving us a large starting customer base.
Competitor Analysis
When I looked at other platforms, I noticed they all had their own strategies. Some targeted office workers, some focused on grocery store deals, and others wanted to be a delivery wallet with special discounts.
User Interviews & Market Insight
I spoke to some of these users on WhatsApp. I learned that one platform did a lot of advertising and specialized promotions. It made us wonder: what could our service focus on to attract more users?
Conclusions
Conclusions
The final deliverables included a cohesive brand identity, an eye-catching logo, comprehensive brand guidelines, an engaging 3D advertisement, and a well-designed app with intuitive user flows and high-fidelity prototypes. The vibrant branding and user-friendly design successfully captured the attention of the young audience, establishing Kook King as a standout in the fast food delivery market.
Key Learnings
My journey through this project provided several key insights.
Promotions Drive Engagement
Regular promotions are key to attracting and retaining users, as highlighted by our survey on delivery preferences.
Understand Competitor Strategies
Competitor analysis showed the importance of targeting specific niches and offering unique incentives to stand out in the market.
Leverage Stakeholder Insights
Workshops with stakeholders revealed our advantage: a deal with the trading federation, providing a significant initial customer base.
Strong Branding Creates Impact
A well-defined brand identity with vibrant colors and a distinctive logo can significantly attract and retain a young audience, making the app stand out in a crowded market.
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