Liquidus
Liquidus is a cutting-edge DeFi aggregation platform that simplifies decentralized finance for all users. By consolidating top DeFi opportunities into a single, user-friendly app, Liquidus allows effortless deposits into favorite farms with just one click, making DeFi accessible and intuitive.
Client:
Liquidus
Services:
Motion Graphics, Ui/Ux Design
Timeline:
2023, 5 Months
Project Overview
Project Overview
The primary objective of the Liquidus project was to create a unified platform that aggregates the best DeFi opportunities, allowing users to deposit into their favorite farms with a single click. The project faced several challenges:
1
Designing an intuitive and user-friendly interface that seamlessly integrates multiple DeFi services, making it accessible to both novice and experienced users.
2
Developing over 160 wireframe app previews to ensure comprehensive user experience coverage and anticipate user interactions across various features.
3
Creating an engaging and informative pitch video, animating the wireframes to showcase the app's potential and functionality as if it were already developed, in order to attract investors and secure launch capital.
Research
Research
The research phase involved a deep dive into the DeFi landscape, understanding the diverse range of services offered, and identifying key user needs and preferences. Concept development focused on creating a cohesive design language that resonated with the target audience while ensuring the app's functionality and ease of use.
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Conclusions
Conclusions
The final deliverables included a polished set of wireframe app previews, high-fidelity screens and animated pitch video. The visual consistency and clear communication of the app's benefits played a crucial role in shaping Liquidus' image and positioning it as a leading DeFi aggregation platform. The pitch video effectively showcased the app's features and potential, making a strong impression on investors and aiding in securing the necessary launch capital.
Key Learnings
My journey through this project provided several key insights.
User-Centered Design is Crucial
Understanding and prioritizing user needs ensures that the app is intuitive and accessible, making DeFi more approachable for both beginners and experts.
Visual Consistency Enhances Credibility
Maintaining a cohesive design language across wireframes and animations reinforces the app's reliability and professionalism, crucial for attracting investors.
Animation Brings Concepts to Life
Animating wireframes, even before development, helps stakeholders visualize the final product, making it easier to communicate the app's potential and functionality.
Iterative Testing Improves Usability
Regular feedback and refinement cycles during the design phase help identify and address potential user experience issues, leading to a more polished and user-friendly app.
See What Else I've Created
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